Nike Inc. uses public relations in marketing communications. Information to be communicated includes; what is known, what is not known, what is being done about the issue and what those stakeholders should do or not do.For Nike’s business reputation, it was important to be vigilant with communication to external stakeholders to ensure all external contractors and other stakeholders are satisfied. Marketing and Communication teams at NIKE, Inc., help set the brand tone. For more recent reports, we established panels of experts who provided feedback on early drafts and discussed issues such as materiality, completeness, relevance, tone, performance and the future of our reporting, among other topics.
In this business case, the company implements public relations as a way of addressing social issues linked to its business. Two ways that have made the most impact for communicating with our students are after-school clubs and principal chats. In this capacity, Forum jointly selected stakeholders with NIKE, coordinated the overall process, led stakeholder discussions and virtual feedback sessions, and consolidated feedback for us.
Twitter appears to be the core platform in which Nike used to communicate important information to customers and the public. Participants included:*Individuals participated not as representatives of their organization.The intent of this engagement process was to bring together subject-matter experts who could provide valuable input into our sustainability reporting process and respond to the specific expectations around reporting.NIKE distributed a draft of the FY12/13 Sustainable Business Performance Summary through Forum, and the selected experts had a chance to review its contents.Forum consolidated the feedback, synthesized it into themes and issue areas, and presented it to the stakeholders during a workshop at NIKE world headquarters. Connect Face to Face With Stakeholders School leaders can’t always speak from the comfort of our MacBook. To ensure all external stakeholders are accounted for, it was important to break them into categories based on their level of interest and influence they have. They seem to communicate with customers through this platform, providing relevant and important news updates as well as inspirational posts. The expectations must be carefully managed from beginning to end. Integrated Marketing Communication comparing of Nike Locating this statement was found to be difficult.Based on Nike’s current use of social media, Nike is relatively active on Twitter. For Nike’s business reputation, it was important to be vigilant with communication to external stakeholders to ensure all external contractors and other stakeholders are satisfied. As partners, suppliers, retailers and contract manufactures have high interest is the events surround Nike and the Bangladesh factory collapse, it is important that they were kept informed by two-way-communication. In order to systematically identify these stakeholders, we use an extensive network of contacts - spanning across more than 60 countries - to pinpoint … For the FY12/13 Stakeholder Review Panel, NIKE engaged Forum for the Future (Forum) to facilitate feedback for this FY12/13 Sustainable Business Performance Summary. This session allowed for all available participants to engage more directly with NIKE on its approach to reporting, systems change and innovation. The importance of effective communication with a project’s stakeholders is something that shouldn’t be overlooked.. PRINCE2 ® describes detailed techniques only when related to one of its recommended approaches or one that is unique to its method. For example, the company experiences social pressure regarding the use of sweatshops, as well as pressure to improve green technology integration in the business. Forum is an independent nonprofit working globally with business, government and other organizations to solve complex sustainability challenges.The purpose of this process was to provide unfiltered, expert input on issues, targets and information to improve the quality and enhance the credibility of our reporting. It would be presumed these stakeholders were informed via telephone or email, depending how quickly the effect was going to hit them. We believe that the net result of this consultation of critical stakeholders has resulted in a stronger and more credible report.Fill in your details below or click an icon to log in: We do this informally, through participation and/or membership in networks and organizations and as a structured part of our outreach strategies related to issues and challenges.