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Despite a 57% rise since the March 23 lows of this year, at the current price around $98 per share we believe Nike Stock (NYSE: NKE) has reached its near term potential. What does that look like in Los Angeles? Nike is clearly appealing to a growing niche market – whether through providing products empowering more women to participate in sport by giving them a choice, challenging norms around gender and sexuality, or just by being a … If you need convincing, numerous studies like those outlined in the provide plenty of statistics for financial and performance benefits. We go into a city, we go into a community, we obsess over the kids. Nike Tries to Enter the Niche Sports It Has Missed. This gave Nike further exposure and power in the sports community and it continued to sign upcoming legends from all over sport: from golf’s Tiger Woods to cycling’s former-hero Lance Armstrong.The brand gained added notoriety after being one of the only sponsors who maintained its support for Armstrong through his cancer scare. It’s key to understand that while their general aesthetic and tactics have changed with the times, their … Interviews were conducted around the in Los Angeles. We obsess over the consumer.”“We do the same thing with kids. We’re not going to do this by ourselves, and in some cases, it might be government. Nike’s strong digital presence and geographical reach have helped the company carve a niche position in the apparel market. The motive behind segmentation is Get to know the customer in a much more detailed manner, gain a competitive advantage and be able to serve the customers’ needs and wants in a better way. As the Nike brand and reputation grew, so did customer loyalty, particularly among distance runners. “For example, how do we hero-ize that staff member who is playing a leadership role at schools across the 33 boroughs?” Casimiro asks. “That stability of those employees going every week is sometimes the only stability these kids have in their lives,” Casimiro shares. Being athletes themselves and sensitive to the specific needs runners had, Knight and Bowerman already had the advantage of having an increased awareness of their chosen consumer. A campaign in 2002, ‘Secret Tournament’, is widely regarded as one of the largest marketing tactics Nike has undertaken. What is Niche Marketing Strategy? For this article I spoke with Jorge Casimiro, NIKE, Inc.’s Chief Social and Community Impact Officer.Nike has a history of leveraging its brand for impact. Not only does it help the kids and support Nike’s mission, it also builds a sense of purpose in the employees.Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands by putting 'We' first. What partner are we going to work with? The revolution Nike unfolded upon the industry was due to the laser focus Phil Knight applied to its audience: runners. How does it ensure that the good work it is doing will make a lasting contribution?“Working with partners is how we do this work, that’s how we take it to scale,” explains. (Photo by Jorge Sanz/SOPA Images/LightRocket Despite a 57% rise since the March 23 lows of this year, at the current price around $98 per share we believe Some of the stock price rise of the last 2 years is justified by the roughly 3% growth seen in Nike’s revenues from $36.4 billion in FY2018 (ending May) to $37.4 billion in FY2020. The first year we brought them to Beijing, to the iconic Water Cube and we brought our athletes, Cristiano Ronaldo and others,” Casimiro says. The partners know that this is not a forever deal, but rather a partnership to empower their independent impact,” Jorge says.This is a crucial lesson for brands thinking about how to optimize impact in a meaningful way. “What does that look like in Portland? The fledgling entrepreneurs sought to find an alternative, cheap manufacturer for their unique shoes for distance runners. Nike has captured approx. Knight and Bowerman first identified their target consumer and, through strategic marketing and growth, have been able to bring their products to the mainstream. BARCELONA, SPAIN - 2020/03/07: A view of a Nike store. All very different.”Nike matches employee donations and offers volunteer pay, which means Nike gives the employee $10 per hour for hours volunteered that they can donate to the organization they choose.
nike niche market 2020